Tnuva is one of the oldest food companies in Israel, with about 15% of the food market share and about half of the dairy market share, has focused more on food tech initiatives with dairy alternatives in recent years, launching a wide range of plant-based drinks, yogurts, cheeses, and other dairy-like products. Tnuva is also setting its sights on the growing cultured meat market with investments via its investment arm Tnuva Next.